Industry Profiles - Translation Central Review

In another review of online translation companies, we take a closer look at Translation Central to see what sets them apart from the rivals in this competitive industry.

History
Translation Central Logo


Translation Central is a small to medium sized online translation services company that was founded in 2004. It has offices in the UK and USA, with another in Australia. It offers translation, interpreting, multilingual research and language training services. Translation Central offers its services in a range of languages, however, unlike its competitors, it does not promote the exact number offered nor the number of freelance translators it employs. As a small enterprise, it aims to be flexible and responsive to customers' needs, and as a result of this approach appears to have evolved to offer some service that are unique within the translation industry.

Services and Products


On the surface, Translation Central has a simple service offering. As a smaller company it offers a very finite range of translation services. Its website states that it specializes in "translation of documents and web sites" (yes this is a typo), not the greatest of first impressions. To its credit though, it does keep it simple in the range of choices for customers, however upon further inspection the company also offers some unusual customer solutions.

Document, legal and website translation and localization are their key areas of focus. These are standard fare for most online providers, however Translation Central offers a twist on its website services. In addition to website translation and proofreading, it offers website design/programming along with SEO services. These are two very technical and specialized service areas that are distinctly different from translation. The convention is to assist companies with translations in these areas, however Translation Central has gone one step further by actually rolling up its sleeves and doing the programming and SEO work.

Multilingual research is another unique service that it offers. Market research is important for any business, so Translation Central offers individual or teams of translators the opportunity to work on projects in the desired target language, feeding the findings back to clients.

Translation Methods


The company is a member of the Chartered Institute of Linguists (MCIL), ATA, GALA and it is an associate of the Institute of Translation & Interpreting (ITI). It is also an ISO 9001 accredited company, so regarding accreditations, Translation Central is well covered.

It provides professional human translation services with multilingual native speakers in the target language. For larger projects the company assigns teams to cross-reference the work. To ensure consistency for technical or large projects, involving multiple translators, the project lead creates a glossary at the start to ensure key terms are standardized for the entirety of the project.

Summary


Translation Central offers a solid core of services that most companies are looking for; document, website and legal translation. It does also offer an interesting range of fringe services, catering to some unique areas that its competitors aren't servicing. Diverging away from its core competency as a language services business is an interesting choice, however I am not saying this can't work for the business. Translation Central has over 10 years of experience and it is a significant player in the online translation market -- well worth considering for its core competencies, which it's known for using successfully.

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